Pureology created their customized, high-performance formulas while caring for their planet and animals with beauty and integrity in mind. As the pioneer of Professional Vegan Color Care & Zerosulfate formulas, they attempt to make women feel beautiful with good-for-you hair care.

Pureology believes in the integrity of its high-performing products to deliver the best quality and extraordinary color care. They believe in the purity of transparent communication, giving their professionals and consumers insider access to how they create and formulate. Their registered ingredient combination is introduced into every formula to protect color vibrancy and secure lasting color payoff. Sunflower Seeds, a UV Filter, and Vitamin E fight color-depleting environmental effects while ensuring lasting shine.

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