Kangol gained notoriety for providing berets to the British army in WWII, and later by outfitting the English Olympic Team in the 1948 opening ceremonies. Today Kangol draws upon its rich heritage to define the product handwriting resulting in a creative fusion of British heritage from 1938 combined with its roots at the heart of the hip hop phenomenon of 1983.

In 1983, the Kangol kangaroo logo was established and almost overnight Kangol hats became ‘the’ fashion accessory taken up by stars including LL Cool J, Madonna, Liam Gallagher, Michael Jordan, and Grandmaster Flash, who has one of his Kangol hats in the Hip Hop Hall of Fame.

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