Calvero and Panlilio were children when the turbulent 1980s and 1990s occurred in Los Angeles. The childhood pals were motivated by their surroundings and had lofty aspirations. Panlilio was persuaded to fund the brand idea by Calvero. Using just six graphics at first, the designs were successful, and the brand gained traction.

As Crooks & Castles gained popularity, it became obvious that many individuals could identify with the Crooks movement’s themes of supporting the villain, going above and beyond to improve oneself, and the never-ending desire to create an empire. Crooks & Castles was founded on the values of family and loyalty. Their overarching goal is to make sure that every item of clothing is made with care and that every style adheres to its high standards of excellence.

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